Fashionable Toys New IP Integrated Marketing Communication Strategy Questionnaire

Dear Friend.
Hello! I am a marketer from and we are conducting this survey to better launch our new fashion toy IP and related products. The questionnaire will take you about 5 minutes, your answers are very important to us and we will strictly protect your personal information. Thank you for your support and cooperation!

1. What is your usual level of interest in toys?

很不滿意

很滿意

2. Which of the following types of toy IP images do you prefer?

cute and adorablecool and trendyretro classicfantasy sci-fianimal modelingcartoon characterOther (specify)

3. How often do you purchase toys?

Frequent purchases (at least once a month)Occasional purchases (once or twice per quarter)Almost no purchases

4. What are the main channels through which you usually get toy-related information? (Multiple choice)

Social media (WeChat, Weibo, tiktok, etc.)Video platforms (bilibili, etc.)E-commerce platforms (Taobao, Jingdong, etc.)offline storeRecommended by a friendTV commercialOther (specify)

5. How receptive are you to toy advertising in different media?

很不滿意

很滿意

6. What is your favorite style of toy advertising?

7. What emotional elements would you prefer to see included in toy advertising?

joyfulheart-warmingexciting adventureInspirational Strugglemystically curiousOther (specify)

8. What is your sex?

malefemale

9. What age range do you fall into?

Under 18 years of age18-25 years26-35 years36-45 years45 years and over

10. What is your monthly income?

Less than 30003000-50005001-80008001-12000More than 12,000

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