Generative AI-Driven Circular Economy Platforms and Their Influence on Consumers’ Green Purchase Intention
We are studying how Generative Artificial Intelligence (GenAI) affects consumers’ green purchase intention on circular-economy platforms (e.g., second-hand or recycling marketplaces). The goal is to understand how people perceive and use GenAI when making environmentally friendly choices.
Participation is entirely voluntary . Your responses will be used only for academic purposes and will remain anonymous and confidential . You may stop at any time before submission without any consequences.
The survey takes about 5 minutes . If you agree to participate, please continue to the next page.
Questions? Contact the researcher: 1234851@wku.edu.cn
What is GenAI?
AI systems that generate new content (text, images, audio, or video) from data and user prompts (e.g., ChatGPT, Gemini, Midjourney, Copilot).
生成式人工智能驅(qū)動的循環(huán)經(jīng)濟平臺及其對消費者綠色購買意愿的影響
我們正在研究生成式人工智能（GenAI）在循環(huán)經(jīng)濟平臺（如二手交易、回收平臺）中如何影響消費者的綠色購買意愿。研究目標(biāo)是了解人們在進行環(huán)保消費時對GenAI的感知與使用情況。
本調(diào)查完全自愿 。您的回答僅用于學(xué)術(shù)研究，全程匿名并嚴(yán)格保密 。在提交之前，您可隨時退出而不會產(chǎn)生任何影響。
填寫時間約為5分鐘 。若您同意參與，請進入下一頁開始作答。
如有疑問，請聯(lián)系研究者：1234851@wku.edu.cn
GenAI 定義
指能根據(jù)數(shù)據(jù)與提示生成新內(nèi)容的人工智能系統(tǒng)（文本、圖像、音頻或視頻），例如 ChatGPT、Gemini、Midjourney、Copilot 等。
1. Gender（性別）
Male（男性） Female（女性）
2. Age（年齡）
17 or under（17歲及以下） 18–23（18–23歲） 24–30（24–30歲） 31–40（31–40歲） Over 40（超過40歲）
3. Educational level（教育程度）
Elementary（小學(xué)） Junior High School（初中） Senior High School（高中） College/Undergraduate（大學(xué)本科） Master’s Degree（碩士） Doctoral Degree（博士）
4. Monthly Living Expenses（月生活費用）
Less than ￥1000（少于￥1000） ￥1001–￥2000 ￥2001–￥3000 More than ￥3000（多于￥3000）
5. Experience with AI or Generative AI tools（使用AI或生成式AI工具經(jīng)驗）
None（沒有經(jīng)驗） Beginner: used a few times（初級：只使用過幾次） Intermediate: use occasionally for study/shopping（中級：偶爾用于學(xué)習(xí)或購物） Advanced: use frequently or professionally（高級：經(jīng)常或?qū)I(yè)用途）
6. Frequency of Green or Sustainable Purchasing（綠色或可持續(xù)購買頻率）
Purchase eco-friendly products, such as reusable water bottles, green cleaning supplies, and goods labeled as "recycled/organic." Alternatively, opt for low-carbon delivery methods.（購買環(huán)保類產(chǎn)品，例如可重復(fù)使用的水瓶、綠色清潔用品、帶有“再生/有機”標(biāo)簽的商品，或選擇低碳配送方式。）
Never（從不） Occasionally: 1–2 times/month（偶爾：每月1–2次） Regularly: 3–5 times/month（經(jīng)常：每月3–5次） Very often: more than 5 times/month（非常頻繁：每月超過5次）
All the questions in Part 2 are measured using a 7-point Likert scale.
Please select the number that best represents your level of agreement with each statement.
(1 = Strongly Disagree, 7 = Strongly Agree)
第二部分的所有問題均采用 7 點李克特量表進行測量。
請根據(jù)您對每項陳述的同意程度，從以下選項中選擇最符合您觀點的數(shù)字。
1 → Strongly Disagree
非常不同意
（完全不贊成該陳述，與自身情況完全不符合）
2 → Disagree
不同意
（大體不贊成，多數(shù)情況下不符合）
3 → Slightly Disagree
稍微不同意
（有點不同意，但仍有少量符合）
4 → Neutral
一般 / 中立
（既不同意也不反對，沒有明確立場）
5 → Slightly Agree
稍微同意
（基本同意，但仍有少許不確定）
6 → Agree
同意
（大體贊成，與自身情況大多數(shù)相符）
7 → Strongly Agree
非常同意
（完全贊成，與自身情況高度一致）
7. Organizational Preparedness 組織準(zhǔn)備度
I am prepared to adopt and integrate generative AI tools that help me participate in circular economy and sustainability initiatives.我已準(zhǔn)備好采用并整合生成式AI工具，以幫助我參與循環(huán)經(jīng)濟與可持續(xù)發(fā)展活動。
I am open to innovation and willing to adopt generative AI to support sustainable and circular consumption.我對創(chuàng)新持開放態(tài)度，并愿意使用生成式AI來支持可持續(xù)與循環(huán)消費。
I have a clear idea of how to use generative AI to support my own sustainable purchasing and recycling habits.我清楚如何利用生成式AI來支持我自身的綠色購物與回收習(xí)慣。
My personal habits and lifestyle encourage generative AI to reduce waste and support circular resource use.我的個人習(xí)慣與生活方式鼓勵利用生成式AI減少浪費并支持資源循環(huán)。
8. Availability of Financial Support 財務(wù)支持可得性
I have enough financial resources to use generative AI services or platforms that promote sustainability and the circular economy.我擁有足夠的經(jīng)濟條件使用促進可持續(xù)與循環(huán)經(jīng)濟的生成式AI服務(wù)或平臺。
I can set aside a budget to support generative AI tools that help me make sustainable purchases.我能夠?qū)ｉT設(shè)立預(yù)算用于支持生成式AI工具幫助我進行綠色消費。
I can access financial services (e.g., payment methods, green discounts) that help me use generative AI for sustainable consumption.我能獲得金融服務(wù)（如支付方式、綠色折扣）來支持利用生成式AI進行可持續(xù)消費。
I am willing to invest money or time to learn how to use generative AI for sustainable and circular practices.我愿意投入金錢或時間學(xué)習(xí)如何運用生成式AI進行可持續(xù)與循環(huán)實踐。
9. Perceived Employee Capability 感知員工能力
Employees can learn new generative AI technologies that support sustainable and circular business practices.員工能夠?qū)W習(xí)支持可持續(xù)與循環(huán)商業(yè)實踐的新型生成式AI技術(shù)。
Employees can use generative AI systems to solve problems related to recycling, resource efficiency, or green product design.員工能夠使用生成式AI系統(tǒng)解決與回收、資源效率或綠色產(chǎn)品設(shè)計相關(guān)的問題。
Employees effectively interact with generative AI platforms to improve daily operations that reduce environmental impact.員工能夠有效使用生成式AI平臺改進日常運營，以減少環(huán)境影響。
Employees provide innovative ideas for leveraging generative AI to enhance circular economy initiatives and sustainable production.員工能夠提出利用生成式AI促進循環(huán)經(jīng)濟與可持續(xù)生產(chǎn)的創(chuàng)新想法。
10. Perceived Competitive Pressure 感知競爭壓力
People around me (friends, peers, or community members) already use generative AI to support sustainable and circular lifestyles.我身邊的人（朋友、同伴或社區(qū)成員）已經(jīng)使用生成式AI來支持可持續(xù)與循環(huán)生活方式。
I feel social pressure to adopt generative AI to live a more sustainable and circular lifestyle.我感受到社會壓力需要使用生成式AI來實現(xiàn)更可持續(xù)和循環(huán)的生活方式。
Because of environmental trends, adopting generative AI to support circular economy and low-carbon goals is necessary.因應(yīng)環(huán)境趨勢，為了支持循環(huán)經(jīng)濟和低碳目標(biāo)，采用生成式AI是必要的。
If I do not use generative AI for green and circular consumption, I might fall behind the environmental practices of people around me.如果我不使用生成式AI進行綠色與循環(huán)消費，我可能會在環(huán)境實踐上落后于他人。
11. Perceived Customer Pressure 感知客戶壓力
Customers are expected by shops or platforms to use generative AI to make green and circular purchasing choices.商家或平臺期望顧客使用生成式AI做出綠色與循環(huán)消費選擇。
Customers who use generative AI for sustainable purchases meet the expectations of brands or service providers that value eco-friendly consumption.使用生成式AI進行綠色消費的顧客能夠符合重視環(huán)保消費的品牌或服務(wù)商期望。
Customers using generative AI for sustainable choices are considered innovative by retailers and service providers.使用生成式AI做綠色選擇的消費者被零售商和服務(wù)提供者認為是創(chuàng)新者。
Customers are often encouraged by brands or platforms to adopt generative AI solutions that reduce environmental impact.品牌或平臺通常會鼓勵顧客采用生成式AI方案以減少環(huán)境影響。
12. Perceived Vendor Pressure 感知供應(yīng)商壓力
Vendors or shopping platforms actively promote generative AI tools for green and circular purchasing through product information or marketing messages.供應(yīng)商或購物平臺通過產(chǎn)品信息或營銷訊息積極推廣生成式AI工具用于綠色與循環(huán)消費。
Vendors provide clear and adequate support (such as instructions, chatbots, or online help) to encourage customers to use generative AI for sustainable consumption.供應(yīng)商提供明確且充分的支持（如說明、聊天機器人、在線幫助）鼓勵顧客使用生成式AI促進可持續(xù)消費。
Vendors or platforms offer free guides, tutorials, or trial functions to help customers use generative AI for eco-friendly purchasing and recycling.供應(yīng)商或平臺提供免費指南、教學(xué)或試用功能，幫助顧客使用生成式AI進行環(huán)保購買與回收。
Vendors or platforms frequently update and improve generative AI functions and send reminders to motivate customers to adopt these tools for circular and sustainable purchases.供應(yīng)商或平臺經(jīng)常更新改進生成式AI功能并發(fā)送提醒，以激勵顧客使用這些工具進行循環(huán)與可持續(xù)消費。
13. Generative AI Perceived Usefulness 生成式AI感知有用性
Generative AI helps me make more environmentally friendly purchasing choices.生成式AI有助于我做出更環(huán)保的購買選擇。
Generative AI enhances my ability to identify sustainable and circular products.生成式AI提高了我識別可持續(xù)和循環(huán)產(chǎn)品的能力。
Generative AI improves the efficiency of my green shopping decisions.生成式AI提高了我進行綠色購物決策的效率。
Generative AI provides useful information that supports my environmentally responsible behavior.生成式AI能夠提供有助于我承擔(dān)環(huán)境責(zé)任的有用信息。
14. Perceived Ease of Use 感知易用性
Learning how to use generative AI for sustainable purchasing is easy for me.學(xué)習(xí)使用生成式AI進行綠色消費對我來說很容易。
I find it simple to interact with generative AI tools during my shopping activities.在購物時使用生成式AI工具對我來說很簡單。
I can easily get generative AI to do what I want it to do.我能夠輕松讓生成式AI完成我想要的操作。
Overall, using generative AI for sustainable consumption does not require much effort.總體而言，使用生成式AI進行可持續(xù)消費不需要花費太多精力。
15. Intention to Use Generative AI 使用生成式AI意愿
Using generative AI on circular economy platforms to support sustainable consumption is worth it. 在循環(huán)經(jīng)濟平臺上使用生成式AI來支持可持續(xù)消費是值得的。
I will frequently use generative AI features on circular economy platforms for sustainable purchasing in the future. 未來我會經(jīng)常使用循環(huán)經(jīng)濟平臺上的生成式AI功能來進行可持續(xù)購買。
I will strongly recommend that others use generative AI-powered circular economy platforms to promote green purchasing. 我會強烈推薦他人使用生成式AI驅(qū)動的循環(huán)經(jīng)濟平臺來促進綠色購買。
I intend to rely on generative AI suggestions when making eco-friendly or circular purchases. 在進行環(huán)保或循環(huán)購買時，我打算依賴生成式AI的建議。
16. Actual Use of Generative AI 生成式AI實際使用
I use generative AI on circular economy or green purchasing platforms daily. 我每天都會在循環(huán)經(jīng)濟或綠色購買平臺上使用生成式AI。
I use generative AI features that support sustainable consumption frequently. 我經(jīng)常使用支持可持續(xù)消費的生成式AI功能。
I have used generative AI to search for or compare eco-friendly or recycled products in the past month. 在過去一個月里，我曾使用生成式AI搜索或比較環(huán)?；蚩苫厥债a(chǎn)品。
I often rely on generative AI tools to track or reduce my personal environmental impact (e.g., carbon footprint, waste). 我經(jīng)常依賴生成式AI工具來追蹤或減少我的個人環(huán)境影響（如碳足跡、廢棄物）。
17. Business Sustainability Outcomes 企業(yè)可持續(xù)性成果
I would consider buying products recommended by generative AI that are made from recycled or eco-friendly materials. 我會考慮購買生成式AI推薦的、由再生或環(huán)保材料制成的產(chǎn)品。
I am willing to purchase AI-recommended products that support the circular economy and low-carbon goals. 我愿意購買生成式AI推薦的、支持循環(huán)經(jīng)濟與低碳目標(biāo)的產(chǎn)品。
There is a strong likelihood that I will buy generative AI-recommended products with certified sustainable or recycled content. 我很可能會購買生成式AI推薦的、具有可持續(xù)或再生認證的產(chǎn)品。
I plan to continue purchasing products recommended by generative AI that promote long-term environmental protection and circular resource use. 我計劃繼續(xù)購買生成式AI推薦的、能夠促進長期環(huán)境保護和資源循環(huán)利用的產(chǎn)品。